One Simple Truth About Self Publishing

D. E. Knobbe

Unknown   You’ve heard this before “Publishing is currently undergoing rapid and monumental changes.” That makes it an exciting time to be a writer because there are so many more publishing avenues. From ebooks to POD’s (print on demand) the world is your publishing oyster.
     You can create an ebook and have it up for sale on Amazon within a few hours. You can contract with a POD company and pay minimal set up fees, which means you no longer have to print several thousand copies to keep your price per book within reason. Yes, even children’s full color books can be printed on demand now. Sounds wonderful, rosy, extraordinarily easy. Where do you sign up?
     Whoa! Best to put the breaks on that runaway best seller, you’ll need to acknowledge one simple truth first: Each POD book is “printed AFTER it sells.” Yes sells. That is the one simple truth that hasn’t changed in publishing. For your book to be read in any form, it still needs to be sold. No matter how brilliant your pages read, or how glossily the cover calls, it is not going to sell itself. And neither Amazon, Lulu or any other publishing platform is going to sell it for you. They’ll put it out there, but, alas, it could end up just gathering dust on a cyber bookstore shelf.
If you decide to self publish you must switch your point of view and see it as a product. Then you must educate yourself in online book marketing. Be prepared to devote countless hours to this process. Blogs, tweets and instagrams, won’t increase sales if there are no interested parties on the receiving end.
     I am not trying to discourage self-publishing. I am saying educate yourself first.           Before your publishing date arrives, have a marketing plan ready to launch along with your book. Know who your readers are and who buys for them. Target you audience directly.
     In the past there were many “Vanity Presses” who preyed on naive authors looking for self-publishing help, now, there are “Book Marketers” who sell hundreds of general packages that probably won’t increase your sales. If you want to hit your target market aim your efforts directly at it and keep shooting. You’re a lot more likely to get hits, than shooting (read dollars) aimlessly into cyberspace. You may not have piles of books unopened in your garage, but it will still take an average of 300 sales to break even, so spend your marketing dollars wisely.

I have to admit, that it took more than one failure for me to learn this lesson, and I am still learning from my successes and mistakes. I would love to hear what has worked for you and what hasn’t.

Do take the publishing leap. Do go forward. You can do it.

In the words of Norman Vincent Peale:

Shoot for the moon. Even if you miss, you’ll land among the stars.

turtleMania_cover-2     P.S. My name is Dawne Knobbe. I run a small press called The Nature Kid along with my two awesome partners Molly Peckels and Svett Bycovec. We specialize in fun Color and Learn books about ocean creatures. We found a marketing niche for our products within the National Parks and we work it. To date we have sold over 45,000 books which can be found in 12 states, and thankfully, they are still swimming out the door:)

                       lol—Be sure to check us out online at thenaturekid.com

The Ups and Downs of the Current Children’s Book Market

I’ve just returned from the Millennium Biltmore Hotel in downtown Los Angeles, where the annual summer conference of the Society of Children’s Book Writers and Illustrators had to be relocated after our ‘old’ and usual hotel site in Century City broke its contract with the group. The Biltmore is an old and elegant building and the staff was friendly and helpful. However, it’s not really big enough for the conference turnout. Around 250 would-be attendees had to be turned away, so the search for a new site will likely continue.
As usual, the state of the industry was discussed with interest, first by Justin Chandra, VP and Publisher of 4 children’s imprints at Simon and Schuster, and later at the Market Report given by Deborah Halverson, author and former editor, and creator of advice site: DearEditor.com.
News is mixed. Children’s book sales are up by only 2%. Sales of teen books are falling, and there is a sharp decline in ebook sales. Chandra said the YA market has been saturated. He says right now fantasy and action/adventure are selling, but since by the time you write and sell a book and get it to market, no one knows what will be hot, he advises you to forget about trends and write what is closest to your heart.
He said that last year there were more sales of fewer titles, big sales of movie tie ins, and it is hard to get attention to midlist. (My note, when was it not?)
The good news, we’re seeing the return of independent children’s book stores, new stores opening, where children books can be hand sold by dedicated staff.
Middle grade sales are pretty solid, and picture book sales are picking up again. Diversity is not a trend, simply real life.
Halverson also talked about the drop in sales, hardcover fiction and YA. Nonfiction sales numbers rose sharply, but that was partly because adult coloring books were counted among juvenile nonfiction. She noted that paperbacks were up, picture books doing well, and ebooks flat for the third year in a row. Someone’s survey noted that 49% of consumers bought both print and ebook formats. She also noted new children’s bookstores opening, and also school book clubs bouncing back.  Middle Grade is a good place to be, open to literary and genres, buying contemporary and historical fiction but with a contemporary voice. Nonfiction is wanted, but with a fresh approach.

Some new imprints: Quinera, (not sure of the spelling–we did not get a handout), wants contemporary and historical, American history and social justice themes; Peeko, picture books for the very young; Her Universal Press, sci-fi and fantasy with strong female roles by female writers, and a few more. SCBWI members can find these in “The Book”‘ on the SCBWI website.

So, you can still sell, but not easily. But authors have heard this for years, right? So don’t give up, keep writing, learning and revising, keep on keeping on! And good luck to everyone.

Cheryl Zach

Tea at the Biltmore

Tea at the Biltmore

MY OCTOBER BLOG

by Stephanie Jacob Gordon

file000910989872I belong to an online poetry group, we call ourselves The Cottage Poets (you know who you are). As usual we had taken this last summer off…until the end of October. It was a long hot summer! Each month, one of us takes a turn coming up with our prompt, and then everyone writes about the same prompt. I mention this because the last prompt was perfect since we didn’t begin our after summer return to The Cottage until nearly November. That prompt was…WHY I HAVEN’T WRITTEN. I do not make this stuff up.
My poem was terse and a little funny and a lot true. But it didn’t make me want to write. Thus, my October blog in November. I am writing this now because I am feeling overwhelming guilt. Not for not writing. I have really great excuses for that, and some are true. I have seen more doctors in 2015 that I ever saw from 1940 till December 2014. While the good news is that I have absolutely nothing fatal (except aging), I am not, nor will I be, getting any younger. My guilt is knowing that someone else has to pick up my slack. My fellow bloggers and I are aware of who that will be. Judy, of course. So here I am…writing.
I guess what I am trying to say here that whatever you are feeling, gung-ho or gummed-up, you are never alone. When you are writing, you have other writers who are there for you in so many places. Critique groups are a good place to start. You will become friends, fellow suffers, writing confidants, and shoulders to cry on. You will share insights, information, accomplishments, and successes. There are workshops, classes, conferences, retreats, and more. And when you are not writing, who understands why not? Those same fellow writers, your writer friends, your buddy non-writers in a slump with terminal writer’s block. Writers like me.
So, do we give up? No, of course not. We write blogs about why we don’t write. We write poems to say why we may never write again. We write emails begging for a kind word from a dear writer we know and love and who loves us enough to forgive us for not writing. And then they email back all the reasons they can’t write. What do we do when we have nothing, absolutely nothing to write about? We write about it.
Happy Writing!

REDISCOVERED WRITING

by Judith Ross Enderle

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MAGIC can happen when you clean your office or your desk or your garage files, or when you go through your computer documents.

The magic is in rediscovered manuscripts that you abandoned or that were rejected. (Even happens to famous authors.)

You may be surprised at how good the manuscript was and still is. Perhaps it was rejected because the timing wasn’t right (YA wasn’t selling; yes, there was that time) or there were too many books about . . . or no one was interested in American History (and now there’s a children’s book award for this very thing). Whatever the reason, you abandoned the manuscript.

But another look, fresh eyes, more experience as a writer can make a difference. Old manuscripts can be revived, reborn, become new and better.

As you sort, start a possibility file. And, when you are ready, analyze one or more of these abandoned manuscripts. Ask yourself:

Would the title tempt me to take this off the shelf?
Does the story need to start in a different place or time?
Did I pick the right main character? Did I choose strong names?
What if I changed past tense to present tense or vice-versa? Same with first or third person.
How much do I read before my mind wanders? Why?
Is the pacing off with too much time getting started, a slow middle, an ending that happens too quickly?
Do all the characters sound alike?
Does the main character solve the problem? Is there a problem?
Do I even care about the main character? Why or why not? Is there a reason for every secondary character to be in this story?
Are there sensory details? Is the story grounded?
Will today’s kids want to read this story if I revise it?

While much of this applies to novels, take another look at picture books and nonfiction manuscripts and all of the writing you’ve tucked away in boxes, bins, drawers, and on your computer. Maybe you didn’t have enough for an illustrator to work with in those picture books, but they might be magazine stories. Maybe you need to update your research for that nonfiction project and find out how it fits in the school curriculum. Perhaps it can be made more reader friendly.

Whether you are moving to a new home or doing spring cleaning or just procrastinating about your current writing project, dig deep. You never know what magic might be waiting.

No Butts About it!

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I have no New Years resolutions, but that’s because I was not very successful in fulfilling last years. The problem, I find, with writing is that it is so easy to get distracted. I can find a zillion other things to drop my writing down my daily list of “to do’s,” until it slides right off the end of the page. So this year, I plan to go back to the basics—

 

1) Butt in chair equals writing.Unknown

2) Create first, edit later.

3) If there’s no flow, just write any way,(Butt in chair still

equals writing, even if it’s Gobble-de-gook.)

 4) I hereby promise to finish one manuscript before I begin another. (just have to choose which unfinished one I should start with.)

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5) I have decided that “slow but steady (writing) wins the race, not creative spurts here and there, that I think are pure genius until I look back later with an editor’s eye. (As I am working on a Sea Turtle book, I think that is quite apropos. )

I love motivating sayings. If you have a favorite, please post it. We all need help to get over the bumps and through the potholes in our New Year writing journey!

I wish everyone a brand new start, and great success. Reach for your goals. You can do it in 2015!Unknown-2

What Writers Are Thankful For

Cheryl Zach

It’s November, and in the U.S., that means an annual holiday: Thanksgiving. Like everyone else, writers are thankful for loved ones: family and friends and pets; for good health; a reasonable prosperity, and a place to call home.

Writers are also thankful when the computer doesn’t eat your last and best chapter for no apparent reason. . . there’s never an apparent reason!

Writers are thankful for notebooks and pens of just the right size and color: variable according to individual. I have a friend who swears that lavender pens produce the best ideas–I wouldn’t dare argue.

Writers are thankful for odd minutes when ideas come from the strangest places.  Maybe in overcrowded waiting rooms when you’ve quietly made up life stories for every stranger coughing along side you, and suddenly the plot problem of your latest WIP seems ready to untangle itself because a character in your book has become easier to decipher.

Writers are thankful for hours when they actually get to write. Somewhere between baking the pies and marinating the green beans and wrestling with the turkey, somewhere among the blessed days of left-overs, when you sneak back to the sneakier computer, there will time to write!  And the annoying relative or dear but trying friend has surely jarred loose another promising idea. . .

Happy Thanksgiving.  Happy writing.

Cheryl

 

Time and the Writer

Some writers I know have been discussing how unfair it is that more and more editors and agents are not responding to queries or manuscript submissions. That is, if the writer doesn’t hear back, you are to assume that the publisher or agent is not interested in your submission. If the editor does want to read more or make an offer, or if the agent is interested in representing you, of course, they do contact you, although there might be a long wait first.

The writers feel this is unprofessional and, as I noted, unfair. The editors and agents usually note that they regret this necessity, but they are receiving more and more submissions and simply do not have the time and perhaps lack the staff to send out rejections for each one.

I can see both sides of this. I can’t help remembering my husband telling the kids when they were younger, “Who said life is fair?” when they made the same complaint over some household rule. And goodness knows the old form rejections were not satisfying. “Tell me what you don’t like,” we wanted to scream, when we got the meaningless: “This does not meet our needs at the current time.” Most published writers remember the immense relief when we finally graduated to a “good” rejection when the editor scrawled something specific on the rejection letter.

I know most editors are hard-working people who wish they could do more for hopeful writers. They often read queries or ms. on the subway home or while they eat a hurried lunch at their desks. And I’ve seen their desks–overflowing with paper, even in these computer driven days! They’re not out there plotting to make us miserable.

And yet, it’s more than frustrating for us writers. Time is what writers also don’t have, what writers snatch out of hours and minutes of their days and nights.  I remember well trying to write after a full day at work, after coming home to throw together dinner, get kids through homework and baths and bedtimes.  I remember going to sleep with a pad of paper in my lap–the original laptop! So what can we do? No magic answers, I’m afraid. Keep writing, keep sharpening skills, most of all, just keep on keeping on. Go to conferences for greater access to editors and agents, and as Winston Churchill famously said, never, never give up! Talent, hard work, determination, the same answers as always, are the ones that will- sooner or later–and sadly, it’s most often later than we wish–carry us through. Mostly, don’t give up!

And of course, there are more avenues today than traditional publishing, but that’s a whole other column. : )

That’s SO Cliche’!

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I am Queen of the cliche’. I worked in advertising as a Copywriter and Creative Director.  Using snappy sayings and refurbishing cliche’s was a big part of the business, so I am always tempted to use them.  My writers group also knows that I am very good at spotting those sneaky ones and most often suggest rephrasing the line.

But what exactly makes a phrase a cliche’ you ask?

It’s very simple, over-use. In the beginning the expression was probably regarded as clever and unique—so much so that it started getting repeated, and just like the Faberge shampoo commercial …I told to friends about it, and they told to friends and so on and so on and so on! The phrase took on a life of it’s own loosing it’s originality and depth of meaning.  In the words of  French poet Gerard de Nerval: “The first man who compared a woman to a rose was a poet, the second, an imbecile.”

 So why shouldn’t you use cliche’s?

They are no longer interesting or very effective, and of course, they show a lack of originality. Of course ,sometimes they work in dialogue or in special circumstances but, generally your unique descriptions will have far stronger effect on your reader.

 Is it easy to fix cliche’s?

Once you have identified a cliche’ try to change it so your reader will feel what you are trying to express. A thesaurus can help. Look up the action words and try to replace them. Dive into your characters head and choose words she would use from her environment and sense of the world.

 Example:

Cliche’: She avoided Anna like the plague

Instead: She stepped off the path every time she saw Anna coming; the blackberry thorns were a better friend.

 Are you up to the Challenge?

Now you know how to avoid them, let’s have a little fun. Do you have a few favorite cliche’s? Here are a few of mine strung together.

Cliche’s are about as useful as a lead balloon. They bug the heck out of me, so don’t be all talk and no action.You may have to work like a horse to weed them out of your writing, but at the end of the day when the eraser dust has  settled, it was all in a writing days work!

(I showed you mine, now you show me yours.)

Unknown

 

NOTHING TO WRITE ABOUT

By Stephanie Jacob Gordon

I always thought that someday I would write the Great American Novel.   At the time I decided this I was reading JOHNNY TREMAIN, which I loved.  What I hadn’t decided in the third grade was…should it be about history (next to reading, my favorite subject) or about my daddy.  I loved reading historical books, but I loved my daddy more.  One thing I knew I would never write about was me.  Look how long I’d already lived and nothing wonderful or interesting had happened to me yet.  While I waited for something to happen, so I could write about it, I worked in the movie studios, met a gazillion great actors, rode on a fire truck, and went to school.

I took violin at the Los Angeles Academy of Musical Arts—I was not going to be the next Itzhak Pearlman.  Mommy and I rode the Red Line Streetcar.   My auntie Mimi came with sometimes.  One time I fell getting off the streetcar and slipped down the gutter drain.  Auntie Mimi saved me from disaster by grabbing my long curls and yanking me out.

I took tap dancing from Willie Cohan–Anne Miller was safe, no Music City Rockettes in my future.  I can still do a ball shuffle…but that’s all I can do (then and now).

I often went with my daddy to his fire station and hung out with the firemen he worked with.  I sat in the fire truck and read, made ice cream with the cook (my talented chef daddy, Jack), and watched black and white tv from the old theater seats that had been donated to the station, Palms 43, Los Angeles, California. Sometimes my daddy and I went across the street from the station to the Tootsie Roll factory and got a crate of candy for the firehouse to give out to visiting kids.  Believe me, I ate more than my share.

I took Piano—not a Hogie Charmichael, either.  Not even a Snoopy.  My mom got a note from my teacher thanking Mom for letting me quit.

I took ballet from Nico Charrise—no “Silk Stockings” lead dancer name Syd.  No tip and toeing through life for me.  The first day I tried toe…I broke one.  I can still feel Nico lightly hitting the back of my legs with his stick and yelling, “Right-right-right! And no back-knee, Stefff-fanny!”

After what seemed like a lifetime of waiting for something to write about, my indecision began to bug me.  Did we say “bug” in the 40s?  Then in the 6th grade, as part of the art committee for our Simon Bolivar presentation, I made most of the slides.  My portrait of Sen᷉or Bolivar was great, fantastic, and got me a big fat A+.  A light went on.  Why wait for something to write the Great American novel about…I would paint the Great American painting.  I had seen Grandma Moses’ pictures, and people thought she was amazing.  I wasn’t all that impressed.  I could do better.  So, what did I want to paint about?  I sat down to wait for an inspiration.

I entered the Miss La Ballona Creek Beauty Pagent—chubby, pig tails, tone deaf—what was I thinking?  “Do you have a talent, dear?”  Let me think…  Violin, tap, ballet, piano, singing, whistling, wood burning….  “Reading!”

I moved back to LA and got a 9th grade boyfriend—but I doubt any other girl wanted him.  For a long time (last 1/2 of the A9),I was in Jr. Hi Love Land…That’s Disneyland with hand holding and a little lip touching.  Then we went to Hi School…  Love and heartbreak followed me!

While I was still waiting to become a better painter than my little brother, Stevie (the commercial artist), I went to College, fell in love twice, my one true love was killed, taught school, got married, lost my daddy, had three children and seven Grandchildren, studied children’s book writing, found my life-long writing partner, became an author and editor, put a ton of get-up-and-go into SCBWI, lectured and taught writing for young people, wrote a tv series, edited a kid’s magazine, met my true soul sisters, lost my mama, Sylvia, divorced, became religious, got published in every genre for children I can name, and gave up my non-starter art career.

AND, I still can’t decide what my Great American Novel will be about.  History?  My daddy?  My mama?  Certainly not an autobiography.  In all these years, what have I done that anyone would want to read about?

If you get the message…  Start taking notes NOW!