You’ve heard this before “Publishing is currently undergoing rapid and monumental changes.” That makes it an exciting time to be a writer because there are so many more publishing avenues. From ebooks to POD’s (print on demand) the world is your publishing oyster.
You can create an ebook and have it up for sale on Amazon within a few hours. You can contract with a POD company and pay minimal set up fees, which means you no longer have to print several thousand copies to keep your price per book within reason. Yes, even children’s full color books can be printed on demand now. Sounds wonderful, rosy, extraordinarily easy. Where do you sign up?
Whoa! Best to put the breaks on that runaway best seller, you’ll need to acknowledge one simple truth first: Each POD book is “printed AFTER it sells.” Yes sells. That is the one simple truth that hasn’t changed in publishing. For your book to be read in any form, it still needs to be sold. No matter how brilliant your pages read, or how glossily the cover calls, it is not going to sell itself. And neither Amazon, Lulu or any other publishing platform is going to sell it for you. They’ll put it out there, but, alas, it could end up just gathering dust on a cyber bookstore shelf.
If you decide to self publish you must switch your point of view and see it as a product. Then you must educate yourself in online book marketing. Be prepared to devote countless hours to this process. Blogs, tweets and instagrams, won’t increase sales if there are no interested parties on the receiving end.
I am not trying to discourage self-publishing. I am saying educate yourself first. Before your publishing date arrives, have a marketing plan ready to launch along with your book. Know who your readers are and who buys for them. Target you audience directly.
In the past there were many “Vanity Presses” who preyed on naive authors looking for self-publishing help, now, there are “Book Marketers” who sell hundreds of general packages that probably won’t increase your sales. If you want to hit your target market aim your efforts directly at it and keep shooting. You’re a lot more likely to get hits, than shooting (read dollars) aimlessly into cyberspace. You may not have piles of books unopened in your garage, but it will still take an average of 300 sales to break even, so spend your marketing dollars wisely.
I have to admit, that it took more than one failure for me to learn this lesson, and I am still learning from my successes and mistakes. I would love to hear what has worked for you and what hasn’t.
Do take the publishing leap. Do go forward. You can do it.
In the words of Norman Vincent Peale:
Shoot for the moon. Even if you miss, you’ll land among the stars.
P.S. My name is Dawne Knobbe. I run a small press called The Nature Kid along with my two awesome partners Molly Peckels and Svett Bycovec. We specialize in fun Color and Learn books about ocean creatures. We found a marketing niche for our products within the National Parks and we work it. To date we have sold over 45,000 books which can be found in 12 states, and thankfully, they are still swimming out the door:)
lol—Be sure to check us out online at thenaturekid.com